No one is going to do business with you until they believe you care about what is important to them.
A primary key to your F&I success is your ability to make a connection with your customers. Finding this common ground is easy for some and a real challenge for others. Many industry educators rely upon scripts to teach rapport-building skills. I choose to rely upon principles. When we learn principles and take ownership of them we internalize the concepts and have the ability to apply them in most situations.
Click here Part 2 : Build rapport
